Peloton’s New Christmas Ad is a Lump of Coal
Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an...
Canada’s Best Political Ads
Some of the best - and nastiest - political ads in Canadian history....
October 20, 2019
Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Kay Gillis Named VP Strategy and Client Service
She gets the big picture and sweats the details....
July 25, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...