The Benefits of Sticking to a Strategy
All great marketing campaigns start with a well-researched, informed, and thought-out strategy. Hopefully, this means you have a great product, you have identified and understand...
May 17, 2022
Stories
Ideas About Marketing and PR Today
Get Ready to Zip It
In many parts of the world, the “zipper merge” – where traffic in a lane with a blockage merges with the open lane at the...
Super Bowl Ad Hits and Misses
What worked - and what didn't - with Super Bowl ads....
Is Facebook Dead as an Advertising Channel?
Apple sends its regards. You might have had a whiff of Game of Thrones style vengeance when looking over Meta’s (nee Facebook) financial results for 2021...
February 7, 2022
Should Podcasting Be Part of Your Marketing Mix?
Most brands today find it hard to connect with their audience. People are constantly scrolling through social media and moving from tab-to-tab on browsers, searching...
January 26, 2022
Welcome to Bonfire, Katelyn
A new face around the Bonfire as Katelyn Nairn-Duffy joins the team....
January 17, 2022