Super Bowl Ad Hits and Misses
What worked - and what didn't - with Super Bowl ads....
What Can A Marketer Do During Quarantine?
If you work in a marketing or PR role and you still have a job, congratulations to you and your employer. Not everyone was so...
April 29, 2020
Peloton’s New Christmas Ad is a Lump of Coal
Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an...
Canada’s Best Political Ads
Some of the best - and nastiest - political ads in Canadian history....
October 20, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...
Measuring What Matters In Online Marketing
Smart brands do not use vanity metrics, they measure what matters....
May 22, 2019
How Google and Facebook Determine Your Advertising Costs
Google and Facebook dominate online advertising in Canada. Here's what you need to know about how they set the prices for your ads. ...
January 16, 2019
Nike Takes A Stand
In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love...
September 6, 2018
Why Malcolm Gladwell Is The Future of Advertising
Malcolm Gladwell is the new Don Draper....