Swisher versus Cook and Apple versus Facebook
Kara Swisher is a tough journalist and she wanted to frame Apple's privacy pitch as an onslaught against Facebook. Apple CEO Tim Cook artfully avoided...
May 5, 2021
Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Did this Brand Invent Santa Claus?
Did this iconic global brand invent Santa Claus? Well, actually...
Why Video Should Be Part Of Your Marketing Mix
Video killed the text-based Internet star....
September 26, 2018
Why Malcolm Gladwell Is The Future of Advertising
Malcolm Gladwell is the new Don Draper....
The Suspense In Your Brand Story
When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care....
June 13, 2018
Three Brilliant Storytelling Videos
So how, exactly, do we tell compelling brand stories? Lessons from Hollywood....
May 2, 2018
Why Brands Should Stop Yelling
MLK had a dream. It wasn’t to drive a Dodge....