Peter MacKay’s Rocky Start
What Peter MacKay's bad week can teach business leaders....
Stories
Ideas About Marketing and PR Today
New Year’s Marketing Resolutions For 2020
Some new year’s marketing resolutions to make 2020 your best year ever....
January 6, 2020
Peloton’s New Christmas Ad is a Lump of Coal
Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an...
Canada’s Best Political Ads
Some of the best - and nastiest - political ads in Canadian history....
October 20, 2019
Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019