Measuring What Matters In Online Marketing
Smart brands do not use vanity metrics, they measure what matters....
May 22, 2019
Stories
Ideas About Marketing and PR Today
Swingin’ on the Flippity-Flop
Today is the 25th anniversary of the death of Kurt Cobain, frontman for the band Nirvana who became the face of the “grunge” music movement,...
April 5, 2019
What’s the Difference Between Marketing and Communications?
Marketing and communications are not the same thing. Here's the difference....
March 28, 2019
3 Marketing Lessons from AOC
She’s the most important 29-year-old on the planet. Alexandria Ocasio-Cortez is a Congresswoman representing part of New York City. A year ago, she was a bartender in...
March 20, 2019
What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?”
When it starts to fall apart, man it really falls apart...
February 14, 2019
Why Branded Content Is Better Than A Super Bowl Ad
This marketing tactic won't cost $5 million for 30 seconds. ...