Peloton’s New Christmas Ad is a Lump of Coal Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an... Allan Gates December 5, 2019 Ads, Strategy
Canada’s Best Political Ads Some of the best - and nastiest - political ads in Canadian history.... Allan Gates October 20, 2019 Ads
Pivot to Audio? Are podcasts changing long-held assumptions about how people consume ads?... Sean Ridder August 15, 2018 Ads, Marketing, Strategy
Why Malcolm Gladwell Is The Future of Advertising Malcolm Gladwell is the new Don Draper.... Allan Gates July 11, 2018 Ads, Strategy
Surviving Facebook’s Change of Heart Facebook's algorithm changes have turned every marketer into Chicken Little. But we don't think the sky is falling.... Sean Ridder May 16, 2018 Ads, Facebook, Social Media