What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?”
When it starts to fall apart, man it really falls apart...
February 14, 2019
Did this Brand Invent Santa Claus?
Did this iconic global brand invent Santa Claus? Well, actually...
Marketing Under the Influence?
Which social media influencers should marketers trust?...
October 10, 2018
Nike Takes A Stand
In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love...
September 6, 2018
How Interactive Marketing Helps Brands Connect
A brand's story doesn't just exist in a vacuum anymore -- in today's world, audiences have input too....
July 4, 2018
The Suspense In Your Brand Story
When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care....
June 13, 2018
No One Is Interested in Buying Your Product
Ever heard of Glossier? If you're into well-developed brand identities, you might want to check them out....
April 12, 2018
Why Brands Should Stop Yelling
MLK had a dream. It wasn’t to drive a Dodge....
Does Your Brand Stand For Something?
Why Patagonia stands for something, and Kendall Jenner does not....
December 6, 2017
What Should A Logo Do?
At Bonfire, we do a lot of logo development as part of a full brand program. It can be tricky. A company's logo is the visual...
November 22, 2017
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