What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?” When it starts to fall apart, man it really falls apart... Kay Gillis February 14, 2019 Brand, Influencer Marketing, Marketing, Strategy
Did this Brand Invent Santa Claus? Did this iconic global brand invent Santa Claus? Well, actually... Allan Gates December 19, 2018 Brand, Marketing
Marketing Under the Influence? Which social media influencers should marketers trust?... Aleisha Bosch October 10, 2018 Brand, Marketing, Social Media
Nike Takes A Stand In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love... Allan Gates September 6, 2018 Brand
How Interactive Marketing Helps Brands Connect A brand's story doesn't just exist in a vacuum anymore -- in today's world, audiences have input too.... Sean Ridder July 4, 2018 Brand, Inspiration
The Suspense In Your Brand Story When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care.... Allan Gates June 13, 2018 Brand, Storytelling
No One Is Interested in Buying Your Product Ever heard of Glossier? If you're into well-developed brand identities, you might want to check them out.... Aleisha Bosch April 12, 2018 Brand
Why Brands Should Stop Yelling MLK had a dream. It wasn’t to drive a Dodge.... Allan Gates February 21, 2018 Brand, Strategy
Does Your Brand Stand For Something? Why Patagonia stands for something, and Kendall Jenner does not.... Allan Gates December 6, 2017 Brand
What Should A Logo Do? At Bonfire, we do a lot of logo development as part of a full brand program. It can be tricky. A company's logo is the visual... Allan Gates November 22, 2017 Brand, Logo Design