Should Podcasting Be Part of Your Marketing Mix?
Most brands today find it hard to connect with their audience. People are constantly scrolling through social media and moving from tab-to-tab on browsers, searching...
January 26, 2022
The Peril of Good Policy and Bad Communications
A few recent projects that have come through the Bonfire shop reinforced the importance of effective communications in rolling out new policies, whether you’re a...
September 15, 2021
Swisher versus Cook and Apple versus Facebook
Kara Swisher is a tough journalist and she wanted to frame Apple's privacy pitch as an onslaught against Facebook. Apple CEO Tim Cook artfully avoided...
May 5, 2021