Get Ready to Zip It In many parts of the world, the “zipper merge” – where traffic in a lane with a blockage merges with the open lane at the... Kelsey Ingersoll April 11, 2022 Creative, Marketing
Why Bonfire Won’t Use These Three Images If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this... Allan Gates June 5, 2019 Creative, Marketing
2018 Imagery Trends It will be a year of mermaids, planets and cacti.... Allan Gates February 14, 2018 Creative
But What Will We Write About? There are two things your content should be doing for your customers or prospects -- read on to find out what they are. ... Allan Gates September 14, 2017 Content, Creative, Inbound Marketing, Strategy
Check That Off The Bucket List: Bonfire Featured In Applied Arts Looking beyond the big cities: Bonfire is featured in Applied Arts' "The Creative Frontier."... Lise Hansen March 29, 2017 Bonfire, Brand, Creative, Design, Logo Design, Storytelling
The Simple Key To Good Writing The key to good writing has been endlessly debated through the years. We think that good writing is clean, simple, purposeful and unpretentious. ... Allan Gates October 19, 2016 Brand, Creative, Marketing, PR, Writing
Why The Best Story Wins In this era of endless content and elusive attention, using good storytelling in marketing is the only way to ensure that your audience stays with... Allan Gates October 12, 2016 Brand, Creative, Marketing, PR, Social PR, Storytelling
7 Smart Things About Marketing David Ogilvy is arguably the most famous of the “Mad Men” – the people who built the advertising industry in the 50s and 60s. We... Allan Gates October 6, 2016 Creative, Marketing, Social Media, Storytelling
Be F*#king Great: Professional Doesn’t Need To Mean Boring Are you a professional? Sure you are. But in many businesses, if you try to do something creative, innovative or off-the-wall you will get shot down with... Allan Gates September 8, 2016 Brand, Creative, Storytelling