Positioning is the First Task of Good Marketing
This is the key to effective marketing....
February 9, 2021
Should You Be Marketing During The COVID-19 Crisis?
COVID-19 presents tremendous challenges to businesses - but is it the right time to be marketing?...
April 15, 2020
New Year’s Marketing Resolutions For 2020
Some new year’s marketing resolutions to make 2020 your best year ever....
January 6, 2020
Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...
What’s the Difference Between Marketing and Communications?
Marketing and communications are not the same thing. Here's the difference....
March 28, 2019
What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?”
When it starts to fall apart, man it really falls apart...
February 14, 2019
How Google and Facebook Determine Your Advertising Costs
Google and Facebook dominate online advertising in Canada. Here's what you need to know about how they set the prices for your ads. ...
January 16, 2019
Did this Brand Invent Santa Claus?
Did this iconic global brand invent Santa Claus? Well, actually...