Get Ready to Zip It
In many parts of the world, the “zipper merge” – where traffic in a lane with a blockage merges with the open lane at the...
Super Bowl Ad Hits and Misses
What worked - and what didn't - with Super Bowl ads....
What Comes After Surveillance Capitalism?
Remember the early days of social media? All the talk of “democratization” of communication that would inevitably lead to a better, more tolerant and inclusive...
November 17, 2021
Bonfire’s Award-Winning Partnership With Crosby’s
Bonfire has had the pleasure of working with the good folks at Crosby’s, purveyor of your favourite molasses and other tasty products, for a number...
Positioning is the First Task of Good Marketing
This is the key to effective marketing....
February 9, 2021
Should You Be Marketing During The COVID-19 Crisis?
COVID-19 presents tremendous challenges to businesses - but is it the right time to be marketing?...
April 15, 2020
New Year’s Marketing Resolutions For 2020
Some new year’s marketing resolutions to make 2020 your best year ever....
January 6, 2020
Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...