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Get Ready to Zip It

In many parts of the world, the “zipper merge” – where traffic in a lane with a blockage merges with the open lane at the...

Kelsey Ingersoll
April 11, 2022
Creative, Marketing

Super Bowl Ad Hits and Misses

What worked - and what didn't - with Super Bowl ads....

Allan Gates
February 14, 2022
Marketing, Strategy
Social platforms listening to users

What Comes After Surveillance Capitalism?

Remember the early days of social media? All the talk of “democratization” of communication that would inevitably lead to a better, more tolerant and inclusive...

Allan Gates
November 17, 2021
Marketing, Social Media

Bonfire’s Award-Winning Partnership With Crosby’s

Bonfire has had the pleasure of working with the good folks at Crosby’s, purveyor of your favourite molasses and other tasty products, for a number...

Gillian Goldie
May 27, 2021
Bonfire, Marketing

Positioning is the First Task of Good Marketing

This is the key to effective marketing....

Allan Gates
February 9, 2021
Marketing

Should You Be Marketing During The COVID-19 Crisis?

COVID-19 presents tremendous challenges to businesses - but is it the right time to be marketing?...

Allan Gates
April 15, 2020
Marketing

The Declining Returns of Yogababble

Good marketing tells a sincere story. ...

Allan Gates
January 28, 2020
Marketing

New Year’s Marketing Resolutions For 2020

Some new year’s marketing resolutions to make 2020 your best year ever....

Allan Gates
January 6, 2020
Marketing

Who’s Winning the Marketing War in the Canadian Election?

Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...

Allan Gates
October 3, 2019
Marketing

Why Bonfire Won’t Use These Three Images

If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...

Allan Gates
June 5, 2019
Creative, Marketing
Recent Posts
  • The Ginger Agency Acquires Bonfire Communications to Form New Brunswick’s Largest Marketing Agency
  • The Benefits of Sticking to a Strategy
  • Get Ready to Zip It
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