Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...
What’s the Difference Between Marketing and Communications?
Marketing and communications are not the same thing. Here's the difference....
March 28, 2019
What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?”
When it starts to fall apart, man it really falls apart...
February 14, 2019
How Google and Facebook Determine Your Advertising Costs
Google and Facebook dominate online advertising in Canada. Here's what you need to know about how they set the prices for your ads. ...
January 16, 2019
Did this Brand Invent Santa Claus?
Did this iconic global brand invent Santa Claus? Well, actually...
Throwback Thursday: Three Old School Marketing Techniques Still Relevant Today
Think outside the social media box with these tried-and-true advertising techniques. ...
December 13, 2018
How Not To Be A Pest – Creating Effective Marketing Emails
Here's how to make email marketing work for you. ...
November 22, 2018
Marketing Under the Influence?
Which social media influencers should marketers trust?...
October 10, 2018
Pivot to Audio?
Are podcasts changing long-held assumptions about how people consume ads?...
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