What Comes After Surveillance Capitalism? Remember the early days of social media? All the talk of “democratization” of communication that would inevitably lead to a better, more tolerant and inclusive... Allan Gates November 17, 2021 Marketing, Social Media
Should You Care About Clubhouse? Clubhouse is the hot new social media property of the moment, now hitting the peak of its hype cycle. With only a few million users,... Allan Gates February 23, 2021 Social Media, Social PR
Did the Facebook Ad Boycott Work? The #StopHateForProfit movement was supposed to force Facebook to account for the lies and hate spread on its platform. Did it work?... Allan Gates August 13, 2020 Social Media
Why COVID-19 Will Destroy TikTok Moms and Dads are coming, and TikTok will never be the same.... Allan Gates June 2, 2020 Social Media
#Stop #Doing #This Hashtag overuse can reflect poorly on your brand. Here's why. ... Aleisha Bosch January 24, 2019 Social Media, Twitter
Marketing Under the Influence? Which social media influencers should marketers trust?... Aleisha Bosch October 10, 2018 Brand, Marketing, Social Media
Social Media KPIs You Should Be Using What gets measured gets managed - are you using these core social media KPIs?... Allan Gates June 6, 2018 Social Media, Strategy
Surviving Facebook’s Change of Heart Facebook's algorithm changes have turned every marketer into Chicken Little. But we don't think the sky is falling.... Sean Ridder May 16, 2018 Ads, Facebook, Social Media
Is Vero For Real? There's a new social media network in town - and a lot of questions about it.... Allan Gates March 1, 2018 Social Media
Why Do CEOs Suck At Social Media? Social media is an extraordinary business tool. So why don't big time CEOs use it?... Allan Gates January 24, 2018 Social Media