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Should Podcasting Be Part of Your Marketing Mix?

Most brands today find it hard to connect with their audience. People are constantly scrolling through social media and moving from tab-to-tab on browsers, searching...

Allan Gates
January 26, 2022
Communications, Storytelling

How to Tell Better Stories

Every story needs a hero....

Aleisha Bosch
July 18, 2018
Storytelling

The Suspense In Your Brand Story

When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care....

Allan Gates
June 13, 2018
Brand, Storytelling

Why We Tell Stories, Plus Some Great Examples

How does storytelling fit into marketing?...

Aleisha Bosch
May 30, 2018
Storytelling

Three Brilliant Storytelling Videos

So how, exactly, do we tell compelling brand stories? Lessons from Hollywood....

Allan Gates
May 2, 2018
Storytelling

No One Cares About Your Press Release

Stop sending out press releases to an uncaring world, do this instead....

Allan Gates
March 7, 2018
Storytelling

Why You Should Write For An 8th Grader

Most companies produce text-based content every day. Blog posts, news releases, product announcements, Tweets, Facebook posts and more. An endless tsunami of words. You know, of...

Allan Gates
February 7, 2018
Storytelling

Storytelling: Make Your Audience Do This 

This one thing is the key to effective storytelling....

Allan Gates
January 17, 2018
Storytelling

7 Storytelling Tips From Great Writers

You can write a compelling story for your brand. Here's how....

Allan Gates
December 12, 2017
Storytelling

Copywriting Tips From George Orwell

George Orwell's greatest fears are coming to life. Bad copywriting is making it worse....

Allan Gates
November 7, 2017
Storytelling, Writing
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