The Suspense In Your Brand Story When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care.... Allan Gates June 13, 2018 Brand, Storytelling
Why We Tell Stories, Plus Some Great Examples How does storytelling fit into marketing?... Aleisha Bosch May 30, 2018 Storytelling
Three Brilliant Storytelling Videos So how, exactly, do we tell compelling brand stories? Lessons from Hollywood.... Allan Gates May 2, 2018 Storytelling
No One Cares About Your Press Release Stop sending out press releases to an uncaring world, do this instead.... Allan Gates March 7, 2018 Storytelling
Why You Should Write For An 8th Grader Most companies produce text-based content every day. Blog posts, news releases, product announcements, Tweets, Facebook posts and more. An endless tsunami of words. You know, of... Allan Gates February 7, 2018 Storytelling
Storytelling: Make Your Audience Do This This one thing is the key to effective storytelling.... Allan Gates January 17, 2018 Storytelling
7 Storytelling Tips From Great Writers You can write a compelling story for your brand. Here's how.... Allan Gates December 12, 2017 Storytelling
Copywriting Tips From George Orwell George Orwell's greatest fears are coming to life. Bad copywriting is making it worse.... Allan Gates November 7, 2017 Storytelling, Writing
Putting Customers First In Marketing Hey brands, stop talking about yourself. You're boring your customers.... Allan Gates October 18, 2017 Storytelling, Strategy