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Sticky notes on a glass whiteboard.

The Benefits of Sticking to a Strategy

All great marketing campaigns start with a well-researched, informed, and thought-out strategy. Hopefully, this means you have a great product, you have identified and understand...

Kay Gillis
May 17, 2022
Strategy

Super Bowl Ad Hits and Misses

What worked - and what didn't - with Super Bowl ads....

Allan Gates
February 14, 2022
Marketing, Strategy

What Can A Marketer Do During Quarantine?

If you work in a marketing or PR role and you still have a job, congratulations to you and your employer. Not everyone was so...

Allan Gates
April 29, 2020
Strategy

Peter MacKay’s Rocky Start

What Peter MacKay's bad week can teach business leaders....

Allan Gates
February 6, 2020
PR, Strategy

Peloton’s New Christmas Ad is a Lump of Coal

Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an...

Allan Gates
December 5, 2019
Ads, Strategy

3 Marketing Lessons from AOC

She’s the most important 29-year-old on the planet. Alexandria Ocasio-Cortez is a Congresswoman representing part of New York City. A year ago, she was a bartender in...

Allan Gates
March 20, 2019
Strategy

What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?”

When it starts to fall apart, man it really falls apart...

Kay Gillis
February 14, 2019
Brand, Influencer Marketing, Marketing, Strategy

Why Branded Content Is Better Than A Super Bowl Ad

This marketing tactic won't cost $5 million for 30 seconds. ...

Allan Gates
February 12, 2019
Content, Strategy

No Really, Who Is Your Audience?

Clearly defining your audience is the first step....

Allan Gates
November 29, 2018
Strategy

Why Video Should Be Part Of Your Marketing Mix

Video killed the text-based Internet star....

Allan Gates
September 26, 2018
Strategy
Recent Posts
  • The Ginger Agency Acquires Bonfire Communications to Form New Brunswick’s Largest Marketing Agency
  • The Benefits of Sticking to a Strategy
  • Get Ready to Zip It
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