The Benefits of Sticking to a Strategy
All great marketing campaigns start with a well-researched, informed, and thought-out strategy. Hopefully, this means you have a great product, you have identified and understand...
May 17, 2022
Super Bowl Ad Hits and Misses
What worked - and what didn't - with Super Bowl ads....
What Can A Marketer Do During Quarantine?
If you work in a marketing or PR role and you still have a job, congratulations to you and your employer. Not everyone was so...
April 29, 2020
Peter MacKay’s Rocky Start
What Peter MacKay's bad week can teach business leaders....
Peloton’s New Christmas Ad is a Lump of Coal
Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an...
3 Marketing Lessons from AOC
She’s the most important 29-year-old on the planet. Alexandria Ocasio-Cortez is a Congresswoman representing part of New York City. A year ago, she was a bartender in...
March 20, 2019
What I learned from watching the Netflix Fyre Festival Documentary or “OH MY GOD – What are you doing?”
When it starts to fall apart, man it really falls apart...
February 14, 2019
Why Branded Content Is Better Than A Super Bowl Ad
This marketing tactic won't cost $5 million for 30 seconds. ...
No Really, Who Is Your Audience?
Clearly defining your audience is the first step....
November 29, 2018
Why Video Should Be Part Of Your Marketing Mix
Video killed the text-based Internet star....
September 26, 2018