A Refresh for a Fresh Start

AREA 506 is one of Atlantic Canada’s premier music festivals. Launched on the New Brunswick Day weekend in 2016, the festival has become a beacon for New Brunswick pride each summer with a grand display of the best in New Brunswick’s music, culture, and goods.

Following both a welcomed and triumphant return to live music on the Saint John Waterfront in 2021 with the Waterfront Concert Series, AREA 506 launched its next venture – a permanent Waterfront Container Village featuring brands and products from across New Brunswick and Atlantic Canada, a permanent second stage for the Waterfront Concert Series running throughout the summer and into early fall, and a long-term home for the annual AREA 506 music festival held every August long weekend.

These transformational changes were a defining moment for AREA 506 and sparked a realization that the festival had outgrown its current website and online presence. It needed a new website that was robust, would showcase the full-scale AREA 506’s operations all while taking its established brand to the next level.

Bonfire was happy to be a partner in this project, seeing the site through from the site mapping and wireframe stage, to design and copywriting, to development, final quality assurance testing and the big launch.

The new site has been very well-received by the AREA 506 team, fans, and partners. If you’re looking for an exciting experience in New Brunswick visit AREA506.ca to see how you can experience music, fun, and shopping throughout the spring, summer and early fall on the Saint John Waterfront.