Crosby’s Molasses

Building Brand Awareness

When a brand has been around since 1879, you know it is doing something right. Crosby’s Molasses turned to Bonfire when they wanted to modernize their brand without losing any of their loyal customers. We developed new messaging and branding and deployed that across a range of channels, from Crosby’s active Facebook page to its online advertising, website, collateral, in-store displays and even the signs on its iconic Saint John factory.

The campaign was well-received by traditional molasses users and those new to the product. While we can’t reveal the privately held company’s sales figures, they were very happy, and we continue to work with them as their Agency of Record.