Every communication touchpoint is an opportunity to tell your brand story. When we were contacted by WorkSafeNB, the organization wanted a new approach to one of their most important publications of the year – their annual report. They wanted to leverage this document as a means to better tell their story; a story of change, prudent management, and a commitment to protecting and supporting workers and employers in New Brunswick.
We partnered with WorkSafeNB to create a new design approach – one that was punctuated with new photography, new visualizations of varied data points, and magazine-style layouts for featured client stories. This new approach to their annual report changed the tone and tenor of the publication from a conservative report into an extension of their brand story.