Positioning is the First Task of Good Marketing
This is the key to effective marketing....
February 9, 2021
Canada’s Best Political Ads
Some of the best - and nastiest - political ads in Canadian history....
October 20, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...
Did this Brand Invent Santa Claus?
Did this iconic global brand invent Santa Claus? Well, actually...
Nike Takes A Stand
In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love...
September 6, 2018
The Suspense In Your Brand Story
When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care....
June 13, 2018
What Should A Logo Do?
At Bonfire, we do a lot of logo development as part of a full brand program. It can be tricky. A company's logo is the visual...
November 22, 2017
Copywriting Tips From George Orwell
George Orwell's greatest fears are coming to life. Bad copywriting is making it worse....
November 7, 2017
The Tesla Story Is Worth Billions
How Elon Musk captures the power of a well-told story to shape the public perception of Tesla....
April 11, 2017
Check That Off The Bucket List: Bonfire Featured In Applied Arts
Looking beyond the big cities: Bonfire is featured in Applied Arts' "The Creative Frontier."...
March 29, 2017