Positioning is the First Task of Good Marketing This is the key to effective marketing.... Allan Gates February 9, 2021 Marketing
Canada’s Best Political Ads Some of the best - and nastiest - political ads in Canadian history.... Allan Gates October 20, 2019 Ads
Why Bonfire Won’t Use These Three Images If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this... Allan Gates June 5, 2019 Creative, Marketing
Did this Brand Invent Santa Claus? Did this iconic global brand invent Santa Claus? Well, actually... Allan Gates December 19, 2018 Brand, Marketing
Nike Takes A Stand In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love... Allan Gates September 6, 2018 Brand
The Suspense In Your Brand Story When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care.... Allan Gates June 13, 2018 Brand, Storytelling
What Should A Logo Do? At Bonfire, we do a lot of logo development as part of a full brand program. It can be tricky. A company's logo is the visual... Allan Gates November 22, 2017 Brand, Logo Design
Copywriting Tips From George Orwell George Orwell's greatest fears are coming to life. Bad copywriting is making it worse.... Allan Gates November 7, 2017 Storytelling, Writing
The Tesla Story Is Worth Billions How Elon Musk captures the power of a well-told story to shape the public perception of Tesla.... Allan Gates April 11, 2017 Brand, Storytelling
Check That Off The Bucket List: Bonfire Featured In Applied Arts Looking beyond the big cities: Bonfire is featured in Applied Arts' "The Creative Frontier."... Lise Hansen March 29, 2017 Bonfire, Brand, Creative, Design, Logo Design, Storytelling