What Can A Marketer Do During Quarantine? If you work in a marketing or PR role and you still have a job, congratulations to you and your employer. Not everyone was so... Allan Gates April 29, 2020 Strategy
The Secret Trick to Killer News Releases Many news releases are anything but news - do this instead... Allan Gates February 20, 2020 PR
Why Branded Content Is Better Than A Super Bowl Ad This marketing tactic won't cost $5 million for 30 seconds. ... Allan Gates February 12, 2019 Content, Strategy
Why Video Should Be Part Of Your Marketing Mix Video killed the text-based Internet star.... Allan Gates September 26, 2018 Strategy
Three Brilliant Storytelling Videos So how, exactly, do we tell compelling brand stories? Lessons from Hollywood.... Allan Gates May 2, 2018 Storytelling
Why Brands Should Stop Yelling MLK had a dream. It wasn’t to drive a Dodge.... Allan Gates February 21, 2018 Brand, Strategy
Why You Should Write For An 8th Grader Most companies produce text-based content every day. Blog posts, news releases, product announcements, Tweets, Facebook posts and more. An endless tsunami of words. You know, of... Allan Gates February 7, 2018 Storytelling
A Great Proofing Guide Bad grammar and typos will kill your message - this infographic will help you avoid mistakes.... Allan Gates January 8, 2018 Writing
New Year’s Marketing Resolutions It’s a New Year, and everyone knows what the stroke of midnight on the 1st brings – another round of those predictable New Year's resolutions.... Allan Gates January 3, 2018 Strategy
Your Business Should Have A Blog – And Use It A growing number of Fortune 500 companies are using blogs - here's why.... Allan Gates November 29, 2017 Strategy