Positioning is the First Task of Good Marketing
This is the key to effective marketing....
February 9, 2021
What Can A Marketer Do During Quarantine?
If you work in a marketing or PR role and you still have a job, congratulations to you and your employer. Not everyone was so...
April 29, 2020
Should You Be Marketing During The COVID-19 Crisis?
COVID-19 presents tremendous challenges to businesses - but is it the right time to be marketing?...
April 15, 2020
Peter MacKay’s Rocky Start
What Peter MacKay's bad week can teach business leaders....
Peloton’s New Christmas Ad is a Lump of Coal
Some people in business think that any press is good press, and all that matters is whether people are talking about you. That’s probably an...
Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...
Measuring What Matters In Online Marketing
Smart brands do not use vanity metrics, they measure what matters....
May 22, 2019
3 Marketing Lessons from AOC
She’s the most important 29-year-old on the planet. Alexandria Ocasio-Cortez is a Congresswoman representing part of New York City. A year ago, she was a bartender in...
March 20, 2019
Why Branded Content Is Better Than A Super Bowl Ad
This marketing tactic won't cost $5 million for 30 seconds. ...