Who’s Winning the Marketing War in the Canadian Election?
Elections are really marketing campaigns. Prior to the Trudeau photo scandal, this was “the Seinfeld election” – it was about nothing. There was no big policy...
October 3, 2019
Why Bonfire Won’t Use These Three Images
If you live in Toronto and someone asks you for an image that represents the Maritimes, what would you say? It would probably go, in this...
Measuring What Matters In Online Marketing
Smart brands do not use vanity metrics, they measure what matters....
May 22, 2019
3 Marketing Lessons from AOC
She’s the most important 29-year-old on the planet. Alexandria Ocasio-Cortez is a Congresswoman representing part of New York City. A year ago, she was a bartender in...
March 20, 2019
Why Branded Content Is Better Than A Super Bowl Ad
This marketing tactic won't cost $5 million for 30 seconds. ...
How Google and Facebook Determine Your Advertising Costs
Google and Facebook dominate online advertising in Canada. Here's what you need to know about how they set the prices for your ads. ...
January 16, 2019
No Really, Who Is Your Audience?
Clearly defining your audience is the first step....
November 29, 2018
Nike Takes A Stand
In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love...
September 6, 2018
Why Malcolm Gladwell Is The Future of Advertising
Malcolm Gladwell is the new Don Draper....
The Suspense In Your Brand Story
When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care....
June 13, 2018