Why Branded Content Is Better Than A Super Bowl Ad
This marketing tactic won't cost $5 million for 30 seconds. ...
How Google and Facebook Determine Your Advertising Costs
Google and Facebook dominate online advertising in Canada. Here's what you need to know about how they set the prices for your ads. ...
January 16, 2019
No Really, Who Is Your Audience?
Clearly defining your audience is the first step....
November 29, 2018
Nike Takes A Stand
In the United States, everything is political. And that has created tribes. There are basically two tribes in the US at the moment: people who love...
September 6, 2018
Why Malcolm Gladwell Is The Future of Advertising
Malcolm Gladwell is the new Don Draper....
The Suspense In Your Brand Story
When it comes to brand storytelling, the simple fact that your company exists isn’t enough to make people care....
June 13, 2018
Social Media KPIs You Should Be Using
What gets measured gets managed - are you using these core social media KPIs?...
June 6, 2018
7 Wild Ass Predictions About The Future of Marketing
We don't know, but we sure love to speculate wildly....
April 18, 2018
How Blockchain Will (and Won’t) Change Marketing
How the word on everyone's lips could change the lives of marketers...
April 4, 2018
